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Should PPC and SEO campaigns have different landing pages?
by Mike Moran Perhaps this is never a question you considered, especially if you work in a small company. You probably don’t have much of a budget. Why not use the same landing page for the same...
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5 Ways SEO Can Save Small Businesses (and How to Get Started)
by Jayson DeMers It’s no secret that small businesses are volatile. Though the belief that “90 percent of businesses fail in the first two years” is a bit of an exaggeration, it’s grounded in reality....
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6 Search Marketing Buzzwords You’ll Become Familiar With in 2016
by Jayson DeMers Like them or not, buzzwords have their place in every industry. In 2016, search marketers will need to know a handful of buzzwords in order to remain relevant. Some of them you may...
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Why enterprise digital marketing can’t be completely in house
by Mike Moran Seems like a generalization right? Let me explain. I’ve worked with quite a few large companies over the years, and my experience is that those companies can’t ever bring their digital...
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Enterprise marketers must tightly choose the focus of their website
by Mike Moran Are you responsible for a big company’s digital marketing? You might not be the CMO, however, so that whole website isn’t your problem. You are only responsible for a small piece — maybe...
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Do you have enough pages in the search index?
by Mike Moran More pages in the search index means more chances to be found. So maybe you never really have enough pages–since every extra page is a lottery ticket in the search sweepstakes. You’ve...
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Google Penguin 4.0
Google Penguin 4.0 was released on September 23rd, 2016. Originally released in 2014, Penguin is one of the algorithms that determine where your blog will appear within Google’s search results. More...
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Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps
Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It seems hard to believe. Yet, it is so fantastically...
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6 Ways to Optimize for Searches Other Than Google
by Jayson DeMers When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for...
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Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps
Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It seems hard to believe. Yet, it is so fantastically...
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